Social Media Analytics
Social Media Analytics is one of the key focus areas for the companies who focus on Digital Marketing and Sales . Many of the companies social media as one among their key Marketing tool . This is mainly due to realization of potential of social media and and its usage base . However very few organisation have a Social Media Analytics strategy and most often depends on manual data collection .
Zextera brings a comprehensive Big Data solution for Social Media Analytics . Our solution is not a genric data pulling solution . Our social media analatic approach starts from understand Customer Business domain and current usage of social and digital medial Analytics . It include product strategies, competitors , customer base etc and we customize our Social Media Analtics suit based on this informations
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Key Features
- Consolidated view of All Social Media Platforms
- Real time Analytics
- Include Facebook , twitter , Linkedin , Youtube , instagram etc
- Amazing reporting capability , customisable reports , graphs ,charts etc
- Extensive list of parameters, dimensions capable of both summarized and drilled down view
- Highly targeted towards business needs
- Sentimental Analysis capabilities
- Integration with Mobile and Web Analytics
facebook analytics
Facebook is key social Marketing tool mainly because its large user base . We create many granular reports based on Facebook data like
- Competitor Analysis
- Content Analytics
- Interaction Analysis
- Impression Analysis
- User Analytics
- Sentiment Analysis
- Fans Analytics
Twitter Analytics
Twiter Analytics is another great area of Social media Analytics . Twitter being one of the most popular and viral social media and tweets and retweets are great source of information for companies
- Tweet Analytics
- Follower Analytics
- User Base Analytics
- Negative Analysis
- Hashtag analysis
Youtube Analytics & Instagram Analytics
Youtube and Instgram are two major video sharing and advertising platforms . Many companies creates amazing video contents and it is important to know how social media is responding to the contnet